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ThirdLove do a fantastic job – (though I am not in their category). do you know of any brands doing this (well) or even during BFCM?Ĭheck out Tropicfeel – a truly stunning marketing rhythm -I literally buy on every open. JR: I love that Vinny, coming together as VIP, loyalty and customer appreciation. Make customers valued and ensure you actually do value them. Give them early access to an offer or better again, exclusive offer.Īnd say thank you. Hey Jordie, Segment your best customers first – use RFM or customer rating as per your platform. Make it easy for them to shop! Gregory Zakowicz, Director of Content at Omnisend Those days are all doing at least 1B in ecom sales, some over 2B. A good idea would simply be to send on weekends in Nov and Dec., prob 2x per day. We see it both before and after (and even the days between BF and CM, albeit those two days are higher than the others). JR: Are you saying the weekend before, or after blackfriday or? What would you say is a good idea here? – Whatever else actually matters to your customersīonus tip: For whatever reasons, weekends over the last couple of years have seen lower send volume throughout the season - yet people still heavily shop on these days.
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free returns (offer extended returns for bonus points) Instead, center your messaging on what matters to your shoppers by promoting your value-adds in your emails. But the animation doesn’t make someone choose your brand over the competition. Pretty emails, animated GIFs, all well and good. Daniel Miller, Co-Founder of goGet Into It Marketing Agency When you achieve the number of followers needed to do the “swipe up” actions, use this to promote your emails by asking subscribers to signup. Make sure to place a signup form on this page. People who land on this page should ONLY come from your Instagram profile. Point the URL in your Instagram account to a dedicated landing page. Most ESPs offer an integration to add a signup form tab to your Facebook page.įor Instagram, use your profile URL wiseley. Giveaways are an excellent way to promote your products to new potential buyers while attracting hundreds of signps to your email list for under $0.50 a subscriber.įacebook even offers integrated lead forms that connect directly into your email marketing service provider (ESP). Remember, you don’t own anything on social networks. Jeff Ginsberg, Chief eMail Officer at the eMail company Frequency and engagementĪs I start to see the thousands of ads on social platforms, I urge business to have a strategy to take likes and followers to actual email subscribers. Personalizing Retargeted Ads Can Lead to ROIs of Over 1,300 PercentĪll great areas where we can sharpen our shopping cart abonnement series. Using Retargeted Ads Can Send 26 Percent of Shoppers Back to Your Site
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Mobile Users Have an Even Higher Abandonment Rate of 85.65 PercentĮ-Commerce Brands Lose $18 Billion in Sales Revenue Each Year Because of Cart AbandonmentĮxtra Costs are the Number One Reason Why Shoppers Abandonīeing Forced to Create an Account is the Number Two Reason People Abandonĥ7 Percent of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Loadĥ5 Percent of Shoppers Will Abandon if They Have to Re-Enter Their Credit Card or Shipping InformationĤ6 Percent of Shoppers Abandon Because a Discount Code Doesn’t Work
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The Average Cart Abandonment Rate Across All Industries is 69.57 Percent
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It’s guaranteed to bring you more money! (if done right)
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If you are not using your shopping cart abandonment series you are missing the boat. …and DDMA email marketer of the year (I am not saying which year!)
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> PRO tip: using this with a personalized offer based on purchase history will rase your CTO and CR These are, of course, just a few tips. Within the email, use countdown timers to create sense of urgency and tell your subsciber how much time their is left to use the BF discount. So I normally use reminder(s) for non-openers.Ĥ. There is a high change that at the end of black friday your mail shifted down in the inboxes of your subscribers. That really stood out among the other BF mails in the inbox which raised extra attention.ģ. Example, last year Westwing used these black square signs besides their key message: ███. Use some striking signs in your subjectline. And test whether the message is clear on both mobile and desktop.Ģ. Include the key message/discount in front of your subjectline/snippet.
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Couple of tips which I use for my Black Friday campaigns:ġ.